Google will re-enable cryptocurrency-related ads after the 2-year ban. This news is sure to please a large number of people, as various crypto projects also reach people through regulated ads. This is a big step, because as we know, Google, together with Facebook, is a so-called duopoly, which controls the vast majority of advertising on the Internet. However, Google has not changed its position within the ICO and similar “pre-sales”.
However, this change won’t be immediate, and we’ll have to wait for your ads to start running again. The specific date is the 3rd of August this year, but according to the information so far, this change only applies to the US and companies that meet several requirements, including obtaining the necessary certificate from Google. This so-called process of obtaining the necessary certificates for the crypto company is expected to begin on July 8, when Google should publish the official application form.